Communication can be a kind of magic: communication professionals can virtually turn things into gold, by adding value to it, by making people believe in something. In this respect communication […]

This blog contains exercises to kick-start the development of your creative concept step by step. Follow these steps when it is the first time that you develop a creative concept […]

Many people associate communication with media. This easily leads to the opinion that a communication problem is any problem that can be solved with media, and related to that: media […]

When I was coaching graduation students at ICM (bachelor International Communication & Media) of Hogeschool Utrecht I was also developing content for ICM’s first year program. I noticed that it […]